TY - GEN AU - SHARMA, NAND KISHORE TI - Relevance of trademark/brand of mutual fund PY - 2013/// KW - MUTUAL FUNDS N2 - The result of a research study on mutual funds has revealed that investors were moderately satisfied with their investment in mutual fund. Majority of them chose to invest in schemes of those funds which they assumed as market leader. The investors have to look at all the schemes available in the market and their investment objective to make a fair choice ER -