TY  - GEN
AU  - JHA, SRIVARDHINI K
AU  - KRISHNAN, RISHIKESHA T
TI  - Local innovation: The key to globalisation
PY  - 2013///
KW  - INNOVATION
N2  - The orund table discussion draws the panellists to weigh in on how multinational enterprises from developed countries are innovating in and for emerging markets, the challenges faced and lessons learnt. The key takeaways are that MNEs are increasingly innovating for the Indian market, alongside theri contribution to global products
ER  -