TY  - GEN
AU  - BHATTACHARYYA, KABERI
TI  - Enterprise risk management in the Fast Moving Consumer Goods (FMCG) sector in India
PY  - 2013///
KW  - RISK MANAGEMENT
N2  - Like the other secotrs, the FMCG sector is also subject to various business risks: intensity of competion, unpredictibility of monsoons, rapidly shifting consumer tastes and preferences as well as the volati;ity in commodity prices
ER  -