TY  - GEN
AU  - GUPTA, S K
TI  - corporate social responsibility: A business imperative
PY  - 2013///
KW  - SOCIAL RESPONSIBILITY
N2  - Corporate social reponsibility is a management concept where by companies integrate social environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achives a balance of the economic, environmental and social imperatives (Triple Bottom Line Approach)
ER  -