TY  - GEN
AU  - SENGUPTA, DEBASHISH
AU  - TITUS, RAY
TI  - Mapping perceptual value shifts in timepieces through lifestyle associations
PY  - 2013///
KW  - MARKETING
N2  - Due to the increase in the number of products in the market, as well as owing to the changes in living conditions and lifestyles, there's been an array of products symbolizing and catering to those keen on living and exhibiting certain lifestyles.Amongst others, the increase in spare time, growth in disposable incomes, changes to work structure and greater incidence of stress and also due to the manipulative adverts of companies as part of an increasingly sophisticated marketing mix, marketing value proportion today includes lifestyle consumption
ER  -