TY  - GEN
AU  - MULLICK, N H
TI  - The success of shopping malls lies in the hands of mall developers: A study
PY  - 2013///
KW  - MARKETING
N2  - In India out of the 12 million sq. ft of Indian shopping centre space palnned for opening in 2012, only about 60 percent was expectd to be complete because of the huge depaly in mall projcts in Inida's biggest cities. There is a stress even in thebusiness model as it getting a bit expensive. Real estate prices and construction costs are rising, but the retail business is not growing enough to absorb these costs. Retail rents are down by 30 to 40 percent as compared to the peak of 2008
ER  -