TY  - GEN
AU  - SHEKHAR, SURAJ KUSHE
AU  - RAVEENDRAN, P T
TI  - Chocolate packaging and purchase behaviour: A cluster analysis approach
PY  - 2013///
KW  - MARKETING
N2  - Packaging is regarded as an important component of our modern lifestyle and a significant element of the branding process. Changing consumers lifestyle and increasing self service has positioned product package as a tool to stimulate impulse buying and increase sales promotions. Chocolate is a product which is consumed irrespective of age barrier. Today, Chocolate is marketed in different ways to different consumer segments and hence, packaging of chocolates is, therefore, critical
ER  -