TY  - GEN
AU  - PILLAI, RAJI PARAMESHWARAN
TI  - It's time to go green with pride: A conceptual study of green marketing
PY  - 2013///
KW  - MARKETING
N2  - The purpose of the paper is to discuss the subject of 'concern for the environment' in depth and to discuss how easch one of us can contribute towards conservation of ecology. The paper aims to find out how the concern can be brought to the noticeof the people who can bring in the much needed change, to look into the hurdles in way of effective implimentation of the 'going green' cmpaign, to highlight the responsibility of change makers like the marketers, the consumers and the corporatebodies towards ' going green'
ER  -