TY  - GEN
AU  - MANDAL, AKHILESH
AU  - KRISHNAN, SANDEEP K
TI  - Creating a compelling employee value proposition
PY  - 2013///
KW  - HUMAN RESOURCE MANAGEMENT
N2  - The employer brand lends an identity to the company, which represents its core values and indicates how it carries on its business and what value it delivers to its customers, partners, employees and other stakeholders
ER  -