TY  - GEN
AU  - CIU, ANNA S
TI  - Portfolio dynamics and alliance termination: The contingent role of resource dissimilarity
PY  - 2013///
KW  - MARKETING
N2  - This article takes a portfolio approach to examine how an alliance's propensity of termination is influenced by its resource relationships with other alliances of the firm. Wherea previous research has suggested that similar partner resources in aportfolio create redundancy and that dissimilar resources are beneficial, this study argues that redundancy may be necessary to ensure stable access to resources and that synergies from dissimilar resources may be difficult to realize
ER  -