TY  - GEN
AU  - DUGAR, ANURAG
TI  - Measuring consumers' preferences and attitudes towards branded petrol: An initial investigation of the branded petrol market
PY  - 2013///
KW  - BRANDING
KW  - MARKETING
N2  - Petrol was sold as a 'commodity' through 'mass marketing' in India for over four decades and generations of Indian consumers got so used to this that when 'segmented marketing' arrived and brands were launched in 2002, a paradigm shift was expected
ER  -