TY - GEN AU - BLANK, STEVE TI - Why the lean start up changes everything PY - 2013/// KW - EXECUTIVE MANAGEMENT N2 - Over the past few years, a new methodology for launching companies, called the Lean strat up has begun to replace theold regimen. The founders of lean star ups do not begin with a business model. Only after quick rounds of experiementation and feedback reveal reveal a model that works do lean fouders focus on execution. Lean start up prctices are not just for young tech ventures. Large companies, such as GE and Intuit, have begun to implement them ER -