TY  - GEN
AU  - RAYNOR, MICHAEL E
AU  - AHMED, MUMTAZ
TI  - Three rules for making a company trully great
PY  - 2013///
KW  - MANAGEMENT
N2  - A quest for reliable data on organizational excellence yields surprisingly simple guidelines. Rule - 1 : Better before cheaper, Rule-2: Revenue before cost and Rule - 3: There are no other rules. The rules are especially powerful when it comes todealing with those dreaded financial ratios that grovern so many lives and led so often to pathalogical consequences
ER  -