TY  - GEN
AU  - MERTON, ROBERT C
TI  - Innovation risk: How to male smarter decisions
PY  - 2013///
KW  - INNOVATION
N2  - Assessing the prospects on any new product requires modeling how it will be used. But that exercise has its limits. New products abd services are created to enable people to do tasks better than they previously could or to do things that they couldn't before. But innovations also carry risks. Just how risky an innovation proves to be depends in great measure on the choices people make in using it
ER  -