TY  - GEN
AU  - NARAYANAN, CHITRA
TI  - 4th 'P' poses a challenge: Interview
PY  - 2013///
KW  - MANAGEMENT
N2  - Marketing guru Philip Kotler believes in blending old and new media to deliver messages to the all important customer. Philip Kotler belives that marketing can make a contribution to a better world
ER  -