TY  - GEN
AU  - RANI, MALIKA
TI  - Women's role in buying behavior for durables: A study of Malwa region in Punjab
PY  - 2013///
KW  - CONSUMER BEHAVIOR
KW  - MARKETING
N2  - This paper analyzed the role of women in buying behavior for durables. As far as the present scenario is concerned, the employment participation of women to 31% in 2005 from 26% in 2000, the first rise seen in the decade. The all India census recorded that female headed households rose to 12% in 2001 from the roughly 9% a decade ago. The average age of marriage is still young, at just less than 20 years from 17.1 years in 1971
ER  -