TY  - GEN
AU  - SMITHA, V G
TI  - Factors influencing the buying behaviour of organized retail consumers: A study on food and general stores in Visakhapatnam
PY  - 2013///
KW  - CONSUMER BEHAVIOUR
KW  - MRKETING
N2  - The growth in organized retailing has been the national trend over the last decade, with many organized retail chains developing larger stores that specialize in providing a wide selection of produce in a particular product range, lucrative pricing, one stopping etc. organized retailing in India's main cities such as Bengaluru, Kolkata, Hyderabad, Pune and Chennai is growing rapidly, but such is the pace of change, that many smaller, three tier cities are now firmly on the radar screen ofthe retail sector and mall developers
ER  -