TY  - GEN
AU  - SWAPNA, A J
AU  - PEREPU, INDU
TI  - Tesco in turkey
PY  - 2013///
KW  - MANAGEMENT
N2  - The case focuses on UK based retailer Tesco's strategies in the Turkish market. It discusses Tesco's international ventures and elaborates on some of the strategies that it followed in the non-UK markets. Tesco entered Turkey in 2003 by acquiringthe Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS (Kipa) chain of supermarkets and operated under the name Tesco Kipa. It started operating hypermarkets and then introduced other format stores in the country. In spite of its best efforts, Tesco did not manage to become one of the leading players in the market and its market share was at just 1% as of 2011. I
ER  -