TY  - GEN
AU  - KUMAR, TANGIRALA VIJAY
AU  - PURKAYASTHA, DEBAPRATIM
TI  - Digital strategy of Procter and Gamble: Becoming more agile and efficient
PY  - 2013///
KW  - STRATEGIC MANAGEMENT
N2  - This case discusses the extent of application of information technologies at the Procter and Gamble Company (P&G), the world's largest consumer packaged goods company. P&G was on course to achieve 100% digitization of all its activities: collaborations among employees, market research, evolution of new products, production systems, supply structure, distribution, advertising and customer relationship management. The case further throws light on the organizational changes that had facilitated this process, including reorganizations of divisions, human resource management and reorientation of the IT work force
ER  -