TY  - GEN
AU  - SHOME, SAMIK
AU  - ROY, AINDRILA
TI  - A study on online discount couponing industry in India
PY  - 2013///
KW  - E-COMMERCE
KW  - MARKETING
N2  - There has been a lot of buzz and activity in and around the discount couponing industry in India for the last couple of years. Though couponing has already taken the form of a revolution in the developed world, the developing nations in the likesof India are yet to catch up with the delopment. In this connection, the paper is an attmpt to study the Indian discount couponing industry in terms of its modus operandi, competitive structure as per porter's framework, business potential and growth
ER  -