TY  - GEN
AU  - KIRBY, JULIA
TI  - Inventing HBR
PY  - 2012///
KW  - HUMAN RESOURCE MANAGEMENT
N2  - HBS marketing professor Ted Levitt saw the magazine as an undersleveraged brand that he could manage like a consumer product. In a business world overturned by web based enterprises HBR seemed strictly  Old economy -reading for the sitting duckincumbent
ER  -