TY  - GEN
AU  - SHARMA, J K
AU  - SINGH, A K
TI  - Change and competitive advantage: An investigative study of Indian Pharmaceutical industry
PY  - 2012///
KW  - BUSINESS STRATEGY
N2  - Year 2005 was an important milestone for the Indian pharmaceutical companies. With the strat of the year, Indian pharmaceutical companies had to fall in line with its commitments to the World Trade Organization (WTO). The stratgies pursued by thefirms for the past 40 years after the implementation of the Indian Patent Act, 1970 must be reviewed for its relevance in the changed context. Current lirature in strategic management focuses on dynamic capability as a source of competitive advantage
ER  -