TY - GEN AU - VIJ, SANDEEP AU - HARPREET, SINGH BEDI TI - Relationship between entrepreneurial orientation and business performance: A review of literature PY - 2012/// KW - BUSINESS STRATEGY N2 - The purpose of this paper is to provide a review of literature on developments in entrepreneurship theory and emergence of Entrepreneurial Orientation (EO) construct. It also explores and presents the literature on the relationship between entrep[reneurial orientation and business performance. The paper reviews a range of publications describing the methodology, finding and alternative approaches to study the performance model ER -