TY - GEN AU - KARPAGAM P L, UMAYAL AU - SUGANTHI, L TI - Strategy map of balancd scorecard in academic institutions for performance improvement PY - 2012/// KW - BUSINESS STRATEGY N2 - Traditional ways of measuring an institutions' performance have given way to more broad and comprehensive models like the balances scorecard. The need for balancing short term compulsions with long term survival made organizations commit themselves to more pervasive and comprehensive models that captured among others the fiancial, customer, internal process and learning perspectives ER -