TY  - GEN
AU  - KUMAR, T P PAVAN
TI  - Collaborative strategy- The way forward in alliances and joint ventures: A concept note
PY  - 2012///
KW  - BUSINESS STRATEGY
N2  - An alliance or partnership is a relationship between two or more entities to pursue a set of mutually agreed upon goals or to fulfill a critical busines need while remaining independent organizations. Alliance or partnership generally lies betweenmerger and acqusition and organic growth. Companies are actively considering alliances and partnerships to enter markets, expliot new opportunities, to acquire competencies, to minimize the financial risk or to achive faster growth
ER  -