TY  - GEN
AU  - QUMER, SYEDA MASEEHA
AU  - PURKAYASTHA, DEBAPRATIM
TI  - Harley- Davidson's focus strategy
PY  - 2012///
KW  - CASE STUDY - MANAGEMENT
N2  - This case study is about the competitive strategy of US-based iconic motercycle maker Harley-Davidson Inc. (Harley). Harley was the world's leading designer and manufacturer of heavyweight motorcycles with over 50% market share. Harley bikes wereknown for their distinctive design and heavy customization. By adopting a focused differentiation strategy, the company was able to command a premium for its products
ER  -