TY  - GEN
AU  - MANIKANDAN, M K M
TI  - Theory building on private label brands
PY  - 2012///
KW  - BRAND
N2  - Retail stores get higher margin from private label brands. Many organized retail stores in India have private label brnaded products on their shelves along with the established national brands. But not all the product categories are patronized ina similar way by the consumers. The purchase of private label brands varies with the categories of products. Sometimes the mean quality of the product ctegory affects the sales of private label brands
ER  -