TY  - GEN
AU  - LAMBERTON, CAIT POYNOR
AU  - ROSE, RANDLL L
TI  - When is ours better than mine?: A framework for understanding and altering participation in commercial sharing system
PY  - 2012///
KW  - MARKETING COMMUNICATION
N2  - Sharing systems are increasingly challenging sole ownership as the dominant means of obtaining product benefits, making up a market estimated at more than US
ER  -