TY  - GEN
AU  - RAINA, DALIP
AU  - KHAJURIA, KRITIKA
TI  - Effectiveness of advertisements in India: An empirical study
PY  - 2012///
KW  - ADVERTISEMENT
N2  - The primery objctive of this study is to measure the effectiveness of advertising in its current format in the Indian scenario. Various objectives are To study the major components of and advertisement that proves to be more attractive for the advertisement; To study which media is more effective for purchase of different products; To measure advertisement effectiveness by measuring awareness, knowledge,liking, prefrence, conviction and purchase decisions taken by consumers; To study theextent upto which advertisements carry relevant and believable messages; To find out the motives behind purchase and factors affecting purchase decisions
ER  -