TY  - GEN
AU  - AGARWAL, P K
AU  - KUMAR, PRADEEP
TI  - Analysis of the relationship between brand loyalty and market share: A comparative study of durable and non durable products in Delhi
PY  - 2012///
KW  - BRAND LOYALTY
KW  - MARKET SHARE
N2  - The paper aims to investigate and search the relationship which exists between brand dimentions(brand awareness, association of brand, loyalty of the brand, comparison of two market types which come into product categories; durables(television) and nondurables(toothpaste). The explicit aim of the paper is to analysie the strength link and shared influence existing in loyalty of a brand, and what are the depicted reason of brand repurchase and the commercial performance of a brand, and finlly, the market share of a brand
ER  -