TY  - BOOK
AU  - RIES, Al
AU  - TROUT, Jack
TI  - Marketing warfare
SN  - 125902900X
U1  - 658.8 
PY  - 2012///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -