TY  - BOOK
AU  - NYLEN, David W.
AU  - 
TI  - Marketing decision-making handbook
SN  - 0133816907
U1  - 658.8 
PY  - 1990///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -