Brands in the balance Meeting the challenges to commercial identity
Material type: TextPublication details: PEARSON EDUCATION DELHI 2001Description: viii, 278 PAPER BINDINGISBN:- 8178084392
- 658.827 DRA-P1
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | SSCBS Library | General Books | 658.827 DRA-P1 (Browse shelf(Opens below)) | Available | 8691 |
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658.827 DEC-P1 From brand vision to brand evaluation | 658.827 DEL-N8 Omnipowerful brand | 658.827 DHA-P7 Brand management 101 | 658.827 DRA-P1 Brands in the balance | 658.827 DUN-P2 IMC : Using advertising and promotion to build brands | 658.827 EDW-P5 Creating passion brands Getting to the heart of branding | 658.827 ELL-P2 Essential brand book |
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