Impact of store personality antecedents on store personality dimensions An empirical study of department retail brands

By:

DAS, GOPAL

Contributor(s):

GUIN, KALYAN KUMAR

Material type:

Mixed materialsPublication details: 2013Description: 471-486Subject(s):

NLM classification:

658.87

In: GLOBAL BUSINESS REVIEWMSummary: The objective of this study was to explore the impact of store personality antecedents on store personality dimensions. A mall intercepts survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metroplitan city of India.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		14/3	Available		P15106

The objective of this study was to explore the impact of store personality antecedents on store personality dimensions. A mall intercepts survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metroplitan city of India.

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