Retailer private lablel margins The role of supplier and quality-tier differentiation
Material type: Mixed materialsPublication details: 2013Description: 86-103Subject(s): NLM classification:- 658.87
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 77/4 | Available | P15033 |
The author show how new realities in the private lable (PL) landscape, including differential PL-sourcing relationships and differentiated, three tiered PL portfolios, affect the gross margins that retailers realize on their PLs. In addition, theyexamine the moderating role of the identity of the PL supplier (dual brander vs dedicated supplier). Retailer PL margins are lower for stockkeeping units from PL suppliers with whom the retailer shares a more intense relationship, as reflected in their relationship breadth and depth, but this negative effect can be countered through multisourcing.
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