Retailers' use of partially comparative pricing From across category to within category effects.
Material type: Mixed materialsPublication details: 2013Description: 33-48Subject(s): NLM classification:- 658.87
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 77/4 | Available | P15033 |
Prior research suggests that partialy comparative pricing - in which a retailer provides pric comparisons for some but not all, of its products- is a double edged sword. On the one hand, such pricing improves beliefs about the retailer's competitive price advantage on comparatively prices products for which its prices are compared with a competitor. On the other hand, it has been shown to damage perceptions of the retailer's noncomparatively priced products relative to those charged by the competition.
There are no comments on this title.