Innovation risk How to male smarter decisions

By:

MERTON, ROBERT C

Material type:

Mixed materialsPublication details: 2013Description: 41-48Subject(s):

INNOVATION

NLM classification:

In: CHARTERED ACCOUNTANTMSummary: Assessing the prospects on any new product requires modeling how it will be used. But that exercise has its limits. New products abd services are created to enable people to do tasks better than they previously could or to do things that they couldn't before. But innovations also carry risks. Just how risky an innovation proves to be depends in great measure on the choices people make in using it.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		61/10	Available		P14820

Assessing the prospects on any new product requires modeling how it will be used. But that exercise has its limits. New products abd services are created to enable people to do tasks better than they previously could or to do things that they couldn't before. But innovations also carry risks. Just how risky an innovation proves to be depends in great measure on the choices people make in using it.

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