Which products should you stock

By:

FISHER, MARSHALL

Material type:

Mixed materialsPublication details: 2012Description: 99-108NLM classification:

658.87

In: HARVARD BUSINESS REVIEWMSummary: A new technique to help retailers improve assortment planning much more scientific. It uses sales of existing products to estimate the demand for their various attributes- for example, TVs' screen size, resolution, price and brnd. It then uses those estimates to forecast the demand for existing products and for others that could be added to the assortment. This technique helps retailers do a better job of replacing slow sellers with new offerings, understanding whether customers are likelyto settle for another choice if they do not find their ideal product and coustomizing assortments for individual stores or clusters of stores.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		7/11	Available		P14597

A new technique to help retailers improve assortment planning much more scientific. It uses sales of existing products to estimate the demand for their various attributes- for example, TVs' screen size, resolution, price and brnd. It then uses those estimates to forecast the demand for existing products and for others that could be added to the assortment. This technique helps retailers do a better job of replacing slow sellers with new offerings, understanding whether customers are likelyto settle for another choice if they do not find their ideal product and coustomizing assortments for individual stores or clusters of stores.

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