Inventing HBR
Material type:![Mixed materials](/opac-tmpl/lib/famfamfam/MX.png)
- 658.3
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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SSCBS Library | 7/11 | Available | P14597 |
HBS marketing professor Ted Levitt saw the magazine as an undersleveraged brand that he could manage like a consumer product. In a business world overturned by web based enterprises HBR seemed strictly Old economy -reading for the sitting duckincumbent.
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