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Project management team handling challenges to multinational corporation

By: Material type: Mixed materialsMixed materialsPublication details: 2012Description: 573-575NLM classification:
  • 658.404
In: MANAGEMENT ACCOUNTANTMSummary: Bausch & Lomb Inc. chose to establish a
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Periodicals/Magazines Periodicals/Magazines SSCBS Library 47/5 Available P14512

Bausch & Lomb Inc. chose to establish a 3 million joint venture in India for the purpose of producing and marketing high quality eye care and optical products in India and adjacent countries. The Indian market was viewed by Bausch & Lomb as an opportunity to satisfy the demands of a large emerging middle class population in a country whose total population of 1240 million people is the second largest in the world.

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