Marketing 3.0 (Record no. 9836)
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000 -LEADER | |
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fixed length control field | 00480nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2010 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8126526192 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT-Q0 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KOTLER, Philip |
9 (RLIN) | 1273 |
245 ## - TITLE STATEMENT | |
Title | Marketing 3.0 |
Remainder of title | From products to customers to the human spirit |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | WILEY INDIA PVT. LTD. |
Place of publication, distribution, etc. | NEW DELHI |
Date of publication, distribution, etc. | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 187 |
Other physical details | HARD BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
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Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 10/11/2010 | UNIVERSITY BOOK HOUSE | 495.00 | 2010-11 | BOOKS | 139 | 3 | 658.8 KOT-Q0 | 15911 | 26/06/2024 | 28/03/2022 | 421.00 | 12/10/2010 | MARKETING | Books |