We are like that only (Record no. 9712)

MARC details
000 -LEADER
fixed length control field 00485nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0670999446
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number BIJ-P7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BIJAPURKAR, Rama
245 ## - TITLE STATEMENT
Title We are like that only
Remainder of title Understanding the logic of consumer India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. PENGUIN INDIA
Place of publication, distribution, etc. DELHI
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 281
Other physical details HARD BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMER BEHAVIOR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING - CONSUMER BEHAVIOR
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Indian price Financial Year CATCODE for Bill Bill number Total Checkouts Full call number Barcode Date last seen Bill Amount Bill Date HDNAME for Bill Koha item type Date checked out
    Dewey Decimal Classification     General Books SSCBS Library SSCBS Library 14/01/2010 UNIVERSITY BOOK HOUSE 499.00 2009-10 BOOKS 186   658.8342 BIJ-P7 15567 26/06/2024 424.00 16/12/2009 FINANCE Books  
    Dewey Decimal Classification     General Books SSCBS Library SSCBS Library 14/09/2012 SURENDRA BOOK SERVICE 399.00 2012-13 BOOKS 158 6 658.8342 BIJ-P9 17445 26/06/2024 339.00 11/09/2012 MARKETING Books 07/11/2017

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