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Why we buy (Record no. 9571)

MARC details
000 -LEADER
fixed length control field	00442nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1416595244
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	UND-P9
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	UNDERHILL, Paco
245 ## - TITLE STATEMENT
Title	Why we buy
Remainder of title	The science of shopping
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	SIMON & SCHUSTER
Place of publication, distribution, etc.	NEW YORK
Date of publication, distribution, etc.	2009
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 306
Other physical details	PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Foreign price	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	26/03/2009	UNIVERSITY BOOK HOUSE	USD16	821.12	2008-09	BOOKS	373	13	658.8 UND-P9	14619	26/06/2024	26/03/2019	698.00	17/03/2009	MARKETING	Books