Brands under fire (Record no. 9528)

MARC details
000 -LEADER
fixed length control field 00456nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0670082261
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number ART-P8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ARTHUR, Ivan
245 ## - TITLE STATEMENT
Title Brands under fire
Remainder of title
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. PENGUIN INDIA
Place of publication, distribution, etc. DELHI
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 214
Other physical details HARD BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRANDS AND TRADEMARKS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING - BRANDS & TRADEMARKS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MATHEWS, Kurien
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Indian price Financial Year CATCODE for Bill Bill number Total Checkouts Full call number Barcode Date last seen Bill Amount Bill Date HDNAME for Bill Koha item type
    Dewey Decimal Classification     General Books SSCBS Library SSCBS Library 02/03/2009 UNIVERSITY BOOK HOUSE 499.00 2008-09 BOOKS 346   658.827 ART-P8 14565 26/06/2024 1294.00 23/02/2009 MARKETING Books

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