Marketing and branding (Record no. 8434)
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000 -LEADER | |
---|---|
fixed length control field | 00482nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2007 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8131700976 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KUM-P7 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KUMAR, S Ramesh |
9 (RLIN) | 1678 |
245 ## - TITLE STATEMENT | |
Title | Marketing and branding |
Remainder of title | The Indian scenario |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | PEARSON EDUCATION |
Place of publication, distribution, etc. | DELHI |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 479 |
Other physical details | PAPER BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | BRANDS AND TRADEMARKS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING - BRANDS & TRADEMARKS |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 12/12/2006 | UNIVERSITY BOOK HOUSE | 299.00 | 2006-07 | BOOKS | 230 | 1 | 2 | 658.827 KUM-P7 | 12629 | 26/06/2024 | 08/02/2024 | 254.00 | 05/12/2006 | MARKETING | Books |