Breakaway brand (Record no. 8125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2005 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070611874 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | KEL-P5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLY, Francis J |
| 245 ## - TITLE STATEMENT | |
| Title | Breakaway brand |
| Remainder of title | How great brands stand out |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | TATA MCGRAW-HILL |
| Place of publication, distribution, etc. | DELHI |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 289 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING - RETAIL MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | RETAIL MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SILVERSTEIN, Barry |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 29/03/2006 | UNIVERSITY BOOK HOUSE | 325.00 | 2005-06 | BOOKS | 376 | 1 | 2 | 658.827 KEL-P5 | 12246 | 26/06/2024 | 16/10/2023 | 7834.00 | 29/03/2006 | MARKETING | Books |