Normal view MARC view ISBD view

Advertising media A to Z (Record no. 7635)

MARC details
000 -LEADER
fixed length control field	00498nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2004 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070590400
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.13
Item number	SUR-P4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	SURMANEK, Jim
245 ## - TITLE STATEMENT
Title	Advertising media A to Z
Remainder of title	The definitive resource for media palnning, buying and research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	TATA MCGRAW-HILL
Place of publication, distribution, etc.	DELHI
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 337
Other physical details	PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	ADVERTISING MEDIA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	ADVERTISING MEDIA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	21/02/2005	UNIVERSITY BOOK HOUSE	350.00	2004-05	BOOKS	298		659.13 SUR-P4	11495	26/06/2024	2755.00	29/01/2005	MARKETING	Books