Power of effective marketing (Record no. 6658)
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000 -LEADER | |
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fixed length control field | 00474nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2002 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0324125690 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | ZIK-N4;P2 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | ZIKMUND, William G |
245 ## - TITLE STATEMENT | |
Title | Power of effective marketing |
Remainder of title | |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 3 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | THOMSONS |
Place of publication, distribution, etc. | SINGAPORE |
Date of publication, distribution, etc. | 2002 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxix, 553 |
Other physical details | PAPER BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | D'AMICO, Michael |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
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Dewey Decimal Classification | Ed 3 | General Books | SSCBS Library | SSCBS Library | 10/02/2003 | UNIVERSITY BOOK HOUSE | USD26 | 1267.50 | 2002-03 | BOOKS | 381 | 658.8 ZIK-N4;P2 | 9567 | 26/06/2024 | 6897.00 | 05/02/2003 | MARKETING | Books |