Strategic brand communication campaigns (Record no. 6048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00495nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2001 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844229520 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SCH-P1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SCHULTZ, Don E |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand communication campaigns |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | NTC |
| Place of publication, distribution, etc. | ILLINOIS |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 378 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRANDS AND TRADEMARKS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING - BRANDS & TRADEMARKS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BARNES, Beth E |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 13/02/2002 | SURENDRA BOOK SERVICE | 495.00 | 2001-02 | BOOKS | 238 | 658.827 SCH-P1 | 8588 | 26/06/2024 | 2975.00 | 07/02/2002 | MARKETING | Books | |||||
| Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 31/01/2005 | SURENDRA BOOK SERVICE | 995.00 | 2004-05 | BOOKS | 461 | 658.827 SCH-P1 | 11396 | 26/06/2024 | 2916.00 | 19/01/2005 | MARKETING | Books |