Direct marketing (Record no. 5463)
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000 -LEADER | |
---|---|
fixed length control field | 00470nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2000 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8174461981 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84 |
Item number | CHA-P0 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | CHATURVEDI, Mukesh |
245 ## - TITLE STATEMENT | |
Title | Direct marketing |
Remainder of title | Concepts and cases |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | EXCEL BOOKS |
Place of publication, distribution, etc. | DELHI |
Date of publication, distribution, etc. | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 589 |
Other physical details | HARD BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | CHANNELS OF DISTRIBUTION |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING - CHANNELS OF DISTRIBUTION |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 25/10/2000 | SURENDRA BOOK SERVICE | 595.00 | 2000-01 | BOOKS | 152 | 658.84 CHA-P0 | 7649 | 26/06/2024 | 846.00 | 16/10/2000 | MARKETING | Books |